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‘Til Sunrise empowers festivals and music events in the UK and beyond, to cultivate safe, unforgettable experiences that resonate deeply with audiences and stakeholders alike.

I’m Kim. Since 2006, I’ve been at the forefront of the UK music and festival industry — leading operations at The Warehouse Project for 18 years, and helping to shape Parklife Festival from its very first edition in 2010. Being right at the heart of Manchester’s vibrant music culture, I’ve witnessed the evolution of dance music, shifting customer behaviours, and changing attitudes towards partying ‘til the sun comes up.

With every sunrise, the industry evolves a little more. We’re all here for a good time. Empowering talented people and building supportive communities is the magic that will make that good time last a long time.

Venue
Operations

Delivering seamless, high-impact events requires expert coordination, strategic planning, and a deep understanding of venue operations.

With nearly two decades of experience in large-scale venue operations, I have the expertise to review, optimise and manage the operations of high-capacity event spaces.

From safely coordinating the flow of tens of thousands of attendees to ensuring seamless customer experiences and maximizing revenue, my strategic approach balances operational efficiency, crowd safety, and exceptional guest engagement to create world-class events.

Festival
Operations

Executing a successful festival requires precision, collaboration, and a deep understanding of every moving part.

With extensive experience in festival operations, I specialise in coordinating and optimising key areas, including food and beverage, VIP services, merchandising, and overall team management.

From concept to execution, I ensure seamless delivery by aligning departments, streamlining logistics, and driving success at every level. Whether supporting grassroots events or large-scale festivals, I bring the expertise to orchestrate the critical elements that create an unforgettable experience.

Commercial
Support

Maximising festival revenue requires a sharp commercial strategy, operational excellence, and a deep understanding of industry dynamics.

With extensive experience in festival commercial strategy, I provide expert consultancy across food and beverage operations, contract management, compliance, process improvement, staffing, and revenue optimisation.

I help festivals refine their commercial approach and unlock new revenue streams. My expertise ensures that every aspect of festival operations is aligned for long-term success.

Sponsorship
AND Branding

A successful sponsorship strategy isn’t just about visibility—it’s about creating genuine impact and driving real value for both brands and events.

With extensive experience in festival and venue sponsorship strategy, I specialise in driving high-value partnerships, contract management and seamless brand integration.

I ensure brands and festivals maximise engagement, revenue, and long-term success by creating and delivering activations that truly connect with audiences while driving measurable results.

Specialist
staffing

Access to the right people is the key to delivering seamless, successful events.

I connect festivals and events with the experts they need to thrive. From large-scale festivals and venues, to bespoke events, I help assemble the right team to drive operational success and deliver unforgettable experiences.

With extensive connections across the festival and events industry, I can provide access to the best event specialists in every field, from event staffing solutions to commercial management teams, senior leaders, health and safety specialists, event managers and more.

NuRturing
Talent

Investing in people and ideas is the key to shaping the future of the festival and music industry.

I am passionate about supporting the next generation of talent, helping individuals and grassroots festivals develop, grow, and realise their potential.

I’m committed to giving back—whether by strengthening the commercial viability of emerging festivals or empowering people to carve out their place in the industry.

Heineken

White Claw

Liquid Death

Relentless

Redbull

Monster

Pepsico

BAT

Bacardi

Diageo

Smirnoff

Patron

Brown Forman

Jagermeister

Carlsberg

Asahi

JTI

Google

Three

Lost Mary

JD

McDonalds

Trusted by leading brands long before ‘Til Sunrise launched

The Warehouse Project

Parklife Festival

Kendal Calling

Jodrell Bank Live

Bluedot Festival

Festival Number 6

MIF

Lovebox Festival

Wilderness Festival

Live Nation

Broadwick Live

Built on years of collaboration with standout festivals and live experiences

Heineken

White Claw

Liquid Death

Relentless

Redbull

Monster

Pepsico

BAT

Bacardi

Diageo

Smirnoff

Patron

Brown Forman

Jagermeister

Carlsberg

Asahi

JTI

Google

Three

Lost Mary

JD

McDonalds

Trusted by leading brands long before ‘Til Sunrise launched

The Warehouse Project

Parklife Festival

Kendal Calling

Jodrell Bank Live

Bluedot Festival

Festival Number 6

MIF

Lovebox Festival

Wilderness Festival

Live Nation

Broadwick Live

Built on years of collaboration with standout festivals and live experiences

  • “I have worked with Kim on and off for the last decade. She is incredibly knowledgeable in the events sector and a brilliant strategist. I long to work with her again because she is smart, hardworking and a complete team player who delivers every time.”


    Christine Cort, Co Founder Manchester International Festival, CC & Friends

  • “Kim has worked closely with us from the infancy of Creation to help deliver seamless brand strategies and impactful activations. Kim is a true collaborator and team player—trusted, knowledgeable, and always bringing great energy and solution-based ideas to the table that operationally work.”

    Creation Live - Tom Whittle Founder

  • “In my thirty years of running the biggest events in the UK, no-ones work ethic has come even close to Kims.Her ability to deal with every situation, every statutory authority and every curveball is unparalleled.”


    Sacha Lord - Co Founder WHP & Parklife

  • “Kim has a rare talent for making things happen. Her sharp eye for detail, ability to navigate complex logistics, and sheer dedication to delivering top-tier experiences makes every project a success. She’s someone you can truly rely on—strategic, solutions-focused, and an all-around brilliant person to work with.”

    Justin James - Its Bigger agency

  • “I have worked with Kim O'Brien for the last 10 years across Parklife and Warehouse Project where she led on bars, operations and sponsorship. I found her solution focussed and professional at all times, navigating some tricky situations that others would have shied away from.”

    Will McHugh Engine Number 4 - director

  • “Working with Kim over the years has been a true pleasure. She consistently delivers outstanding bar and food operations across the country. Beyond her technical skill and professionalism, Kim creates a positive and energetic work environment that brings out the best in her team.”

    Jason Argyle - Green Events Company - director

Get in touch

07725468626